We came up with our commercial with the idea of conveying a story in which a coffee product/brand will be prominently used to establish a location and reason for the characters in our story to meet.

MEDIA CODES

SYMBOLIC CODES

  • We used vibrant color gradients to show emotions of optimism and hope through the video.
  • We used the characters eyes to show what they were focused on and hands to show the sudden. unexpected interaction they have established when reaching for the cup of coffee.

TECHNICAL CODES

  • We had very close up shots of the coffee being made and served to show the importance of the coffee for the whole interaction of the characters.
  • We chose a very well lit location to shoot our commercial for everyone to easily see and understand what is going on.
  • We also had direct shots of the characters to illustrate what they are doing and where they are coming from before the main interaction.

WRITTEN CODES

  • We have subtitles for the song that is playing in the background of the commercial and we also had subtitles for the lines the characters are saying all throughout the commercial.
  • The product name is also prominently displayed in the beginning of the commercial to show the brand.

VISUAL CODES

  • We ironically used the exterior of our classroom to simulate the interior of a coffee house.
  • We also used the umbrella of one of our characters to illustrate that it was heavily raining outside.
  • We used the phone and earphones of the characters to signify that they were busy/pre-occupied until the interaction they have because of coffee.